As General Manager of Synergy Wholesale, Lachlan Strike plays a pivotal role in delivering white-label domain, hosting, and email services to thousands of partners across Australia. With a background in advertising and a deep understanding of the digital services ecosystem, Lachlan has progressed through roles in digital marketing, client services, and technical operations within the Nexigen Digital group. His leadership is grounded in transparency, service quality, and an ongoing commitment to partner success.

Expertise

Domain name systems and registry operations White-label hosting infrastructure Partner relationship management Scalable reseller solutions Support and service operations Digital product development and commercial strategy

Credibility

Lachlan has been with the Nexigen Digital group for almost a decade, contributing to multiple brands including VentraIP and Synergy Wholesale. His hands-on experience spans client support, platform optimisation, and marketing, giving him a 360-degree view of what it takes to grow and support a reseller network. Lachlan regularly advocates for partners, participates in industry discussions, and ensures Synergy remains a reliable and innovative force in the Australian wholesale market.