How to Become a Domain Reseller in Australia: A Simple Guide

Starting a domain reseller business is one of the easiest and most scalable ways to enter the web services industry. Whether you’re already building websites, offering IT support, or simply looking for a new revenue stream, becoming a domain reseller allows you to offer domain names to your customers at competitive prices, under your brand. In this guide, we’ll explain how to become a domain reseller, what you need to get started, and how Synergy Wholesale makes the process simple for Australian businesses of all sizes.

What is a Domain Reseller?

A domain reseller is a person or business that sells domain name registrations to others, often bundled with other services like hosting, email, and website design. Rather than registering domains directly through a domain registrar, resellers work through a wholesale provider (like Synergy Wholesale) that handles the backend systems and accreditations. With the right reseller program, you can offer your clients access to thousands of domain extensions (such as .com, .com.au, .net.au, and more), set your prices, and build recurring revenue.

Why Start a Domain Reseller Business?

For many resellers, selling domains is a natural extension of the services they already offer. If you’re helping customers get online with a new website or digital presence, it makes sense to also help them register and manage their domain names. Becoming a domain reseller gives you:

• Complete control of pricing and branding
• Access to industry-best domain pricing
• The ability to bundle with hosting, email, and website services
• A scalable way to grow monthly recurring revenue
• An opportunity to add value for existing clients

How to start reselling domain names

The process of becoming a domain reseller is surprisingly simple, especially when you partner with a trusted wholesale provider. Here’s a step-by-step guide:

1. Choose a Reputable Wholesale Provider

To get started, partner with a wholesale provider who offers a robust reseller program, competitive domain pricing, and local support. You want access to hundreds of domain extensions, automation tools, and an API, all from a platform you can trust. Explore Synergy Wholesale’s Domain Reseller Program

2. Apply for a Reseller Partner Account

Once you select a provider, you’ll apply to become a Synergy Wholesale Partner. With Synergy Wholesale, you'll gain access to a full suite of wholesale domain and hosting services the moment your account is approved. There are no lock-in contracts or volume commitments, so you can grow at your own pace.

3. Set Up Your Storefront or Integration

You have two main options to start selling:

• Use the Synergy Wholesale platform manually to register domains for your clients.
• Automate your business by using our WHMCS integration or API.

You can even build a branded reseller storefront, so customers can search and register domain names directly on your site using a live domain search tool.

4. Set Your Prices and Start Selling

As a reseller, you set your own pricing. You’ll get access to wholesale domain prices (including .com.au, .net.au, and hundreds more), and you decide how much to charge your clients. Some resellers offer standalone domains, while others bundle domain registration with website hosting, email, or design services. Creating packages tailored to small businesses can make your offering more appealing and more profitable.

5. Provide Ongoing Support

Unlike affiliate schemes, reseller programs allow you to fully control the customer experience. That means offering support, managing renewals, and helping clients with any technical changes they need. While we can’t assist your clients directly, our 100% Australian-based support team is available 24/7 to help our Partners with everything they need to manage their accounts and services.

Why Choose Synergy Wholesale?

Synergy Wholesale is one of Australia’s leading domain and hosting wholesale providers. We support resellers with:

• 100% Whitelabel Services - Meaning you can sell services under your brand
• Access to 500+ extensions
• A powerful domain management platform
• Real-time domain registration and renewal processing
• API access for automation and integration
• Competitive reseller pricing
• Australian phone, livechat and ticket support
• Tools and assistance managing domain requirements and compliance

We’re also an ICANN-accredited registrar with a proven track record in the Australian market, giving our reseller partners the confidence to build, grow, and scale their offerings. Learn more about our Domain Reseller Program.

Going Further: Add Web Hosting To Your Product Offerings

Offering domain names is a strong entry point, but it’s just one part of a complete online presence. To grow your margins and increase customer retention, it’s worth offering complementary services alongside domain registration — and this is where becoming a full-service reseller really shines. Many successful reseller partners offer:

• Reseller hosting – ideal for customers launching a new website.
• Reseller Email Hosting – A must-have for businesses wanting professional email addresses.
• Resell SSL Certificates – Make your customers’ websites more secure.

Bundling these products together lets you create packaged solutions tailored to your target audience — for example, a “Startup Bundle” that includes a domain name, hosting, email, and an SSL certificate. Not only does this make it easier for your customers, but it also increases your average order value and keeps revenue flowing in. Synergy Wholesale allows you to manage all of these services under one account, with a single login and a unified support team behind you. Whether you want to keep things simple or scale into a larger reseller operation, you’ll have the tools and flexibility to do it your way.

Final Thoughts

Whether you’re looking to add domain names to your existing services or launch an entirely new business, becoming a domain reseller is a smart move. With low overheads, strong recurring revenue potential, and full control over your storefront, it’s never been easier to start selling domains. If you’re ready to get started, apply for a Synergy Wholesale Partner account today and take your first step into the world of domain reselling. Become a Domain Reseller with Synergy Wholesale