If you are looking to expand an existing hosting and managed services offering, or you are starting a new hosting or IT business from scratch, reselling VPS products gives you far more control over how you deliver value to your clients. It allows you to move beyond fixed hosting plans and offer flexible, scalable solutions that align with real-world customer needs.
For Australian MSPs, agencies, hosting providers, and new service-led businesses, VPS reselling presents an opportunity to build recurring revenue, improve margins, reduce reliance on third-party platforms, and establish long-term client relationships using locally hosted infrastructure.
Is VPS Reselling Right for You?
Before you get started, it's essential to determine if reselling VPS products is the right fit for you. Here are some questions to ask yourself:
- Do I want to offer flexible hosting solutions rather than fixed, one-size-fits-all plans?
- Am I comfortable managing client relationships, billing and support, even if I outsource infrastructure?
- Do my customers need custom environments, better performance or room to scale?
- Do I want to build recurring revenue through hosting and managed services?
- Am I comfortable managing VPS services for my clients? Or will I offer Synergy Wholesale’s Managed VPS solutions?
- Do I want to avoid the cost and risk of running my own physical infrastructure?
If you answered yes to most of these questions, VPS reselling is likely a strong fit and can become a core part of your service offering.
How VPS Reseller Hosting Works (In Plain English)
What Is a Virtual Private Server?
A Virtual Private Server is a virtualised server that runs on powerful physical hardware. Each VPS operates independently with its own allocated resources, operating system and configuration, even though multiple VPSs may exist on the same physical machine.
Where the Reseller Fits In
As a reseller, you act as the middle layer between the infrastructure provider and the end customer:
- You purchase VPS services at wholesale rates
- You package those resources into hosting services
- You manage pricing, support and the client relationship
- Your provider manages the physical infrastructure
VPS vs Other Hosting Types
| Hosting Type |
Key Characteristics |
Best For |
| Shared Hosting |
Shared resources, low cost |
Small websites, blogs |
| VPS Hosting |
Dedicated virtual resources, offers more flexiblity |
Growing businesses, custom apps |
| Dedicated Server |
Full physical server |
High-traffic or enterprise workloads |
Why Customers Choose VPS Hosting
- Dedicated CPU, RAM and storage allocations
- Better performance and stability
- Improved security isolation
- Ability to install custom software
- Easier scaling as requirements grow
- Custom Software capabilities
- Enhanced access to custom rules and settings
VPS hosting is ideal for customers who have outgrown shared hosting or need the flexibility that shared hosting cannot provide.
Why Resell VPS Products Instead of Running Your Own Infrastructure
Once you understand how VPS reseller hosting works, the next question is often whether it makes more sense to resell VPS products or invest in building and running your own infrastructure. In most cases, reselling offers a faster, lower-risk and more scalable path to market.
The Reality of Running Your Own Infrastructure
Setting up your own VPS infrastructure typically requires:
- Purchasing and maintaining physical servers
- Managing data centre space, power and cooling
- Building redundancy and failover
- Handling hardware failures and replacements
- Carrying high upfront capital costs
- Employing or contracting specialist infrastructure expertise
While owning infrastructure can make sense at a large scale, it often adds complexity and cost, long before it delivers a meaningful return.
How VPS Reselling Changes the Equation
By reselling VPS products through a wholesale provider, you avoid infrastructure ownership while retaining control over how services are delivered to your clients.
| Running Your Own Infrastructure |
VPS Reselling |
| High upfront capital investment |
Low upfront cost |
| Hardware and data centre management |
Infrastructure handled by the provider |
| Slow to scale |
Scale resources on demand |
| Hardware failure risk |
Provider-managed redundancy |
| Infrastructure-focused workload |
Client and service-focused workload |
Key Benefits of Reselling Instead of Self-Hosting
- Launch faster without capital investment
- Scale services without purchasing hardware
- Reduce operational risk and overheads
- Focus on customers, support and value-added services
- Access enterprise-grade infrastructure from day one
For most MSPs, agencies and new hosting businesses, VPS reselling delivers the benefits of infrastructure ownership without the cost, risk or operational burden.
How to Start Reselling VPSs
What You Need to Get Started
You do not need to be a senior systems administrator to become a VPS reseller, but some technical understanding is helpful. Many resellers simplify the process by offering managed VPS services or outsourcing server management.
Core concepts to understand:
- CPU: Processing power for applications
- RAM: Performance under load
- Storage: Disk space and speed
- Bandwidth: Data transfer limits
Billing and Customer Management
To scale effectively, you will need systems that support:
- Automated provisioning
- Invoicing and payments
- Upgrades and downgrades
- Service cancellations
Choosing the Right Provider
Choosing the right wholesale provider has a direct impact on your reputation and margins.
Key factors to look for:
- High-quality infrastructure
- Australian-based data centres
- Reliable network and uptime
- Responsive support and clear escalation paths
- Transparent wholesale pricing
Why Australian Data Centres Matter
- Lower latency for local customers
- Compliance with Australian data expectations
- Improved trust and credibility
How to Package and Sell VPS Hosting to Your Clients
Successful VPS resellers sell solutions, not raw servers.
Creating VPS Plans
Common VPS use cases include:
- Business websites
- E-commerce platforms
- SaaS applications
- Development and staging environments
Managed vs Unmanaged VPS
| Feature |
Managed VPS |
Unmanaged VPS |
| Server updates |
Included |
Client-managed |
| Security |
Included |
Client-managed |
| Support |
Higher-touch |
Limited |
| Ideal for |
Non-technical clients |
Developers, DevOps teams |
Synergy Wholesale offers both Managed and Unmanaged
VPS Reseller solutions.
Pricing and Upsells
To maximise margins:
- Price based on value, not just resources
- Bundle support and maintenance
- Upsell add-ons such as:
- Automated backups
- Security hardening
- Monitoring and alerts
- Priority support
Synergy Wholesale offers Fully Managed VPS products with a range of addons included, as well as Self Managed VPSs with optional addons. Making it easy for you to upsell.
Managing Your Hosting Clients
Defining Responsibilities
Clear boundaries are essential:
- Managed VPS: You manage server health, updates and security.
- Unmanaged VPS: The client manages the server environment.
Best Practices
- Enforce strong password policies
- Use firewalls and access controls
- Apply regular updates and patches
- Implement automated, off-server backups
Monitoring and Scaling
- Monitor performance and resource usage
- Proactively recommend upgrades
- Migrate or scale services before performance issues arise
Common Mistakes New VPS Resellers Make
Avoid these common pitfalls:
- Under-pricing services and eroding margins
- Over-allocating server resources
- Neglecting security and backups
- Failing to define support boundaries
- Choosing a restrictive or unreliable wholesale provider
Benefits of Becoming a VPS Reseller
VPS reselling offers several advantages:
- Full control over server resources
- Ability to create custom VPS plans
- Easy scalability as your customer base grows
- Higher margins than shared hosting
- White-label branding opportunities
VPS Reselling With Synergy Wholesale
Synergy Wholesale offers a
VPS reseller platform designed specifically for Australian partners seeking flexibility, control, and predictable wholesale pricing.
Why resellers choose Synergy Wholesale:
- Pay-for-what-you-use wholesale pricing
- No forced bundles or WHM requirements
- Australian-based infrastructure
- Ideal for MSPs and agencies managing multiple clients
- Easy integration with existing reseller workflows
How to Start Reselling VPS Products With Synergy Wholesale
Getting started with VPS reselling through Synergy Wholesale is a practical, step-by-step process. You can start small and scale as your business grows.
Step 1: Create a Synergy Wholesale Partner Account
Sign up as a Synergy Wholesale Partner to gain access to wholesale VPS pricing and reseller tools. This gives you the ability to provision VPS services under your own brand while Synergy Wholesale manages the underlying infrastructure.
Step 2: Choose Your VPS Resources
Select the VPS resources you want to offer based on the type of customers you plan to support:
- CPU cores
- RAM allocation
- Storage type and capacity
- Bandwidth requirements
You can adjust these resources at any time, allowing you to scale services as customer needs change.
Step 3: Decide on Managed or Unmanaged VPS Services
Before selling, decide how much responsibility you want to take on:
- Managed VPS: You provide updates, security, monitoring and support
- Unmanaged VPS: Your customer manages the server environment
Step 4: Set Your Pricing and Packages
Create VPS plans that align with your target customers. This might include:
- Entry-level VPS plans for small businesses
- Performance-focused VPSs for e-commerce or SaaS
- Custom VPS builds for specific workloads
Price your services based on the value you provide, not just the underlying infrastructure cost.
Step 5: Set Up Billing for Your Clients
Before you start selling, you will need a way to bill your own customers for VPS services.
Most resellers use WHMCS to manage client billing, subscriptions and service lifecycle.
Our team is currently working on integrating our VPS reseller platform with
WHMCS, so you can automate billing and customer management.
Step 6: Provision and Deliver VPS Services
Use Synergy Wholesale’s platform to provision VPS services quickly and efficiently. You manage the client relationship, billing and support, while Synergy Wholesale maintains the infrastructure.
Step 7: Support, Monitor and Scale
Once your services are live:
- Monitor performance and resource usage
- Offer upgrades as customers grow
- Add value through backups, security and monitoring services
This approach allows you to build long-term, recurring revenue without being locked into rigid hosting models.
Become a VPS Reseller Today
Getting started as a VPS reseller does not require a large upfront investment or complex infrastructure.
By partnering with Synergy Wholesale, you gain access to
flexible wholesale VPS resources, local Australian infrastructure and reseller-focused support, allowing you to launch quickly and scale confidently.
If you are ready to start or grow a hosting business built around VPS services, Synergy Wholesale provides the tools and platform to support you at every stage.
Become a Partner Today!
