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Key dates - .au direct priority allocation period

Category: Domain Names

The .au Domain Administration(auDA) officially launched .au direct registration – a new namespace for all Australians on 24 March 2022.

From 24 March 2022, Registrants of .au domain names registered before 24 March 2022 (e.g. ending in,, have been able to participate in the Priority Allocation Process, which runs from 24 March to 21 September 2022 9:59 AM AEST.

As we are approaching the final stages of the priority allocation period, here are the key dates that you need to be aware of.


9:59 AM AEST 21 Sept 2022 – Priority application period closes

This is the cut-off date for any .au direct applications. Eligible registrants have until that time to apply for priority to register their matching .au direct domain name.

You can apply to register your matching names via the domain registration and the .au direct sections of the Synergy Wholesale Management System. We strongly recommend not leaving any applications to the last minute to ensure all applications are successfully lodged and reach the registry in time.

9:00 AM AEST 22 Sept 2022 – .au direct contested applications will begin to process

In some cases, there will be more than one registrant eligible for a reserved .au direct name, as different registrants can hold the same name in different namespaces (e.g.,,, etc). This is referred to as a contested name.

In these cases, the .au direct domain name will be allocated according to the Priority Allocation Process and each applicant’s priority category.

Once allocations take place, we will notify registrants with the result of their .au direct application on your behalf using while-label templates.

You can access and edit these white label templates via Synergy Wholesale Management System >> Account Functions >> Email Templates >> Select the below-mentioned templates.

  • Domain AU Direct Application Successful
  • Domain AU Direct Application Rejected

8:00AM AEDT 4 Oct 2022 – All reserved .au direct that were not applied for during the priority allocation period will be released to the public for registration

If there is a .au direct domain name, you or your client are interested in but don’t currently own any of the matching variants. This will be when you can attempt to register that name. 

Registering your matching .au direct name is completely optional; there will be several unclaimed .au direct names that registrants choose not to register. These names will be released to the general public for registration.

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