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Pre-ordering reserved .au direct domain names

Category: Domain Names

Synergy Wholesale will be offering pre-ordering services for unclaimed .au direct names that are reserved under the auDA’s Priority Allocation Period from Thursday, 22 September 2022, 10 AM AEST.

Following the launch of .au direct(24 March 2022). Registrants of .au domain names registered before 24 March 2022 (e.g. ending in,, can participate in the Priority Allocation Process, which runs from 24 March to 20 September 2022. The six-month period is known as the Priority Application Period.  During this period, registrants will have reserved access to apply for the .au direct variant of their existing au domain name.

When a .au direct name that is reserved by the Priority Allocation Process has no registrants apply for it at all. That name will then be released to the general public at the end of the Priority Allocation Period. This is expected to occur since registering .au direct names is completely optional. As a result, there will be a number of registrants who choose not to apply for their matching .au direct.

As a partner, you can pre-order those names with Synergy Wholesale from Thursday, 22 September 2022, 10 AM AEST via the domain registration section of the Synergy Wholesale Management System.

How does Synergy Wholesale’s pre-ordering service work?

From Wednesday, 21 September 2022, 10 AM AEST, you will have until Monday, October 3 2022, 9 PM AEDT to place your pre-orders.

You can place your pre-orders via the Synergy Wholesale Management System domain registration section by searching for the domain you wish to pre-order and following the prompts.

On Tuesday, 4 October, 8:00 AM AEDT, we will attempt to register our partner’s pre-orders. If successful in our attempt, the domain name will be placed into the partner’s account within 24 hours.

If unsuccessful, the partner’s transaction for the pre-order will be refunded in full within 30 days of October 4, 2022.

PLEASE NOTE: We will accept pre-orders on a first-come, first-served basis, and we will only accept one pre-order per-domain name. eg.  You won’t be able to pre-order if there is already an existing pre-order with Synergy Wholesale active for

Does pre-ordering guarantee that I get the domain I pre-order?

No, pre-ordering domain registrations WILL NOT guarantee that the name will be registered for you. Synergy Wholesale will make its best effort to register the domain name on your behalf. If unsuccessful, Synergy Wholesale will supply you with a full refund of your pre-order within 30 days of October 4, 2022.

What costs are involved in your pre-ordering service?

Synergy Wholesale will be charging a pre-ordering fee of $24.95 per domain. This amount will also include the 1-year registration cost. This amount will be deducted from the partner’s available credit balance when placing the pre-order.

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